New Advantage


Looking for dependability? New Advantage brand all new starters, alternators and power steering products are designed for customers who demand reliability and performance. Our products are manufactured using 100% new premium parts and are tested to meet or exceed OE standards. Every New Advantage product is built to meet OE fit and function specifications, and thoroughly tested before leaving the factory. We do not substitute adapted, converted or “will fit” components, which means that the New Advantage unit fits, it works and it’s an exact replacement for the original unit.

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Features and Benefits:

  • Every unit factory tested
  • Comprehensive application coverage
  • Built to OE specifications
  • 24 hour shipping available
  • Retail ready packaging
  • Professional installer preferred
  • Special orders accepted
  • Award winning customer support
  • Award winning fill rates
  • Complete marketing support


Take advantage of our most popular offer…


Purchase any New Advantage brand all new product and receive complete peace of mind
absolutely FREE! *Unlimited time only. No restrictions apply.

New Advantage brand 100% new products are tested to make certain they meet OE-quality standards for every application. BBB Industries has laboratory facilities to support engineering and quality testing of its products, and production samples are performance tested based on their application.